Analysis of Green Marketing Strategy of Private Enterprises in Dalian
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刊名 商业
作者 Hu Wenxiao (Liaoning University of International Business and Economics Dalian 116000) 英文名 年,卷(期) 2024年,第4期
主办单位 华文科学出版社 刊号 ISSN:2810-9678 DOI 10.12421/sy2810-9678-20240420

Analysis of Green Marketing Strategy of Private Enterprises in Dalian

With the deepening of economic globalization, environmental protection has become a worldwide consensus, people are paying more and more attention to environmental protection factors in the consumption process. Driven by this trend, all industries have begun to adhere to the green development strategy to create green products and meet consumers' green consumption needs. In view of this, In marketing section, the promotion of green environmental protection measures by tea enterprises is not only the basis to meet consumer demand and enhance brand competitiveness, also to promote the sustainable development of the social environment. Taking Dalian TenFu’S TEA Sales Co., Ltd., a private enterprise in Dalian, as an example, this paper analyzes the problems of its green marketing and puts forward optimization suggestions to promote the healthy development of Dalian TenFu’S TEA Sales Co., Ltd. (hereinafter referred to as" Dalian TenFu’S TEA") .

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