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  <front>
    <journal-meta>
      <journal-id journal-id-type="publisher-id">14</journal-id>
      <journal-title-group>
        <journal-title>《商业》</journal-title>
        <abbrev-journal-title>Shang Ye</abbrev-journal-title>
      </journal-title-group>
      <issn>ISSN:2810-9678</issn>
      <publisher>
        <publisher-name>华文科学出版社</publisher-name>
      </publisher>
    </journal-meta>
    <article-meta>
      <article-id pub-id-type="doi">10.12421/sy2810-9678-20240420</article-id>
      <article-id pub-id-type="publisher-id">2808</article-id>
      <title-group>
        <article-title>Analysis of Green Marketing Strategy of Private Enterprises in Dalian</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Hu Wenxiao （Liaoning University of International Business and Economics Dalian 116000）</string-name>
        </contrib>
      </contrib-group>
      <pub-date pub-type="epub">
        <year>2024</year>
        <month>4</month>
      </pub-date>
      <issue>4</issue>
      <abstract>
        <p>With the deepening of economic globalization, environmental protection has become a worldwide consensus,
people are paying more and more attention to environmental protection factors in the consumption process. Driven by this
trend, all industries have begun to adhere to the green development strategy to create green products and meet consumers'
green consumption needs. In view of this, In marketing section, the promotion of green environmental protection measures
by tea enterprises is not only the basis to meet consumer demand and enhance brand competitiveness, also to promote the
sustainable development of the social environment. Taking Dalian TenFu’S TEA Sales Co., Ltd., a private enterprise in
Dalian, as an example, this paper analyzes the problems of its green marketing and puts forward optimization suggestions to
promote the healthy development of Dalian TenFu’S TEA Sales Co., Ltd. (hereinafter referred to as" Dalian TenFu’S
TEA") .</p>
      </abstract>
    </article-meta>
  </front>
</article>
